Duerkopp Adler sup­ports ‘Made in USA’ with a strong deal­er­ship net­work

Stitch World - - EVENT -

Re­vival of man­u­fac­tur­ing in USA has not only given the industry an op­por­tu­nity to stand back on its feet but has also helped in em­ploy­ment cre­ation for the lo­cals. Ma­chine man­u­fac­tur­ers, in the wake of this huge shift, are now fo­cus­ing upon USA as a new and up­com­ing mar­ket. Duerkopp Adler, the Ger­man pi­o­neer in au­to­mated and en­gi­neered work­sta­tions, is one of them.

“Not only gar­ments, but the uphol­stery, shoes and au­to­mo­tive industry are also emerg­ing,” states Di­et­rich Eick­hoff, Man­ag­ing Di­rec­tor/ CEO, ShangGong Europe ( SGE). The rise of man­u­fac­tur­ing has called for on- de­mand and cus­tomised man­u­fac­tur­ing with speedy de­liv­ery, be­cause of which the de­mand for tech­nol­ogy is on the rise.

An­other ma­chine man­u­fac­turer ex­plor­ing the US mar­ket is Adi­das Speed­fac­tory which has opened an­other fac­tory in At­lanta, USA. With Speed­fac­tory, Adi­das is try­ing to fo­cus on mass vol­umes with low prices at the same time. Use of ad­vanced tech­nol­ogy and au­to­ma­tion has al­lowed US man­u­fac­tur­ing com­pa­nies to gen­er­ate busi­ness in a short time. How­ever, con­tra­dict­ing to the grow­ing man­u­fac­tur­ing graph here, Di­et­rich opines, “These busi­nesses are not the sub­sti­tute to what the good old days of USA were in terms of pro­duc­tion. Mass pro­duc­tion will not ever come back to the USA.”

In his words, the man­u­fac­tur­ers will have their niche pri­mar­ily in on- de­mand and cus­tomised prod­ucts. The hubs that are sup­port­ing the ‘Made in USA’ move­ment are Mex­ico, Gu­atemala, Colom­bia, and Brazil.

Duerkopp Adler has been serv­ing the Amer­i­can mar­ket since ’80s. How­ever, Di­et­rich shares, “It used to be a ma­jor mar­ket for us, but be­came dif­fi­cult over years due to world­wide fi­nan­cial cri­sis. We had more than 120 peo­ple here as well as deal­ers in this area.” At present, only 28 peo­ple are han­dling the com­pany’s op­er­a­tions in the coun­try.

The com­pany has also set up a dis­tri­bu­tion net­work for sales and af­ter-sales ser­vice of cus­tomers and has 14 deal­ers in Canada, Hon­duras, Mex­ico, Puerto Rico and USA.

Ma­chine man­u­fac­tur­ers, in the wake of this huge shift, are now fo­cus­ing upon USA as a new and up­com­ing mar­ket. Duerkopp Adler, the Ger­man pi­o­neer in au­to­mated and en­gi­neered work­sta­tions, is one of them. The com­pany has also set up a dis­tri­bu­tion net­work for sales and af­ter­sales ser­vice of cus­tomers and has 14 deal­ers in Canada, Hon­duras, Mex­ico, Puerto Rico and USA.

Di­et­rich Eick­hoff (R), MD/CEO, ShangGong Europe in con­ver­sa­tion with col­leagues

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