Sewn garments are not handcrafted, bonded ones are: H&H
Bonding applications have been finding their place in apparel products while ditching the traditional sewing; thanks to the growing trend of fitness among consumers. Bonding and welding of seams in fitness apparel, be it athleticwear, yogawear, sportswear or athleisure, not only enhances the aesthetics but also the functional aspect of the garments as well.
Comfortability of a garment matters a lot. How the garment hugs the body, how it feels to the body form inside, etc., are the major factors that a wearer takes into account while buying a sportswear. If a garment is too tight or has uncleaned seams, it rubs on the skin. Bonding, in this case, helps to remove all such problems.
It provides the necessary stretch and recovery feature to the garment and helps in controlling the shape of the muscles as well. “That is why, despite higher pricing, bonding is much more preferred in sportswear,” claims Anshuman Dash, Marketing Director of H& H.
Sewing has always been connected with the skill of the sewing operator, and the common notion that prevails is that the golden hands of the operators make the magic. But according to Anshuman, bonding is handcrafted and not sewing.
He explains, “In sewing process, the machine guides the operator while creating the seam. But in the case of bonding, we have to deskill the operation. Moreover, if anything goes wrong, the operator can open the seam and stitch it again, but there is no going back in bonding. So, one has to be 100 per cent sure of the seams before exposing it to the machine.”
Once the bonding is done, there is no checking or rework process. Bonding requires a number of spot marking on garments that guide the operator to precisely create the seam. Despite all the advantages that bonding has to offer, it is still not achieving that popularity. One reason is the lack of proper knowledge that a garment of 100% cotton cannot be bonded. “People think that it only works with polyester and that’s not true,” informs Anshuman.
Mass manufacturing of products calls for sewing large number of pieces in less time. Bonding needs patience… It delivers the quality as required, but the speed and time required cannot be altered. This gives bonding a low edge compared to sewing. “It is popular in outerwear because outerwear fabric is sometimes difficult to stitch. For outerwear manufacturers, bonding is a faster process, but the same thing in the manufacturing of T-shirts increases time and price,” explains Anshuman.
Talking of the US market, Anshuman tells that H& H started selling machines in the country two years back. Selling few machines, the company did not change much any marketing policy for US but has recently made some modifications. “We have changed our policy on how to make small units,” concludes Anshuman.
Comfortability of a garment matters a lot. How the garment hugs the body, how it feels to the body form inside, etc., are the major factors that a wearer takes into account while buying a sportswear. Bonding, in this case, helps to remove all such problems. Despite all the advantages that bonding has to offer, it is still not achieving that much popularity. One reason is the lack of proper knowledge.
Anshuman Dash (second from left), Marketing Director, H&H with his teammates