Vibemac bets on Mex­ico denim industry with its range of jeans automats

Stitch World - - EVENT -

It is seen that Asian hubs are not as cheap when it comes to trans­port­ing cost and time in­volved. Mex­ico, on the other hand, is able to pro­vide short lead time, speed to mar­ket.

Denim has been ev­ery­one’s favourite since ages and Mex­i­cans’ affin­ity to­wards denim can­not be ques­tioned due to their long­stand­ing tra­di­tion in denim man­u­fac­tur­ing. Sta­tis­tics show that stan­dard and pre­mium denim saw the fastest growth in the year 2016, in­creas­ing by 8 per cent in cur­rent value terms. This fur­ther proves Mex­ico as a hub of love and knowl­edge for denim.

Why Mex­ico is the sev­enth largest ex­porter of denim in the world…; the an­swer lies in the ben­e­fits that the coun­try has to of­fer. Fif­teen free-trade agree­ments with 45 coun­tries, nine com­mer­cial agree­ments in Latin Amer­ica and 31 agree­ments for re­cip­ro­cal in­vest­ment pro­tec­tion make pro­duc­tion vi­able. A high quan­tity of ports and air­ports and high­ways fur­ther add to the ad­van­tages.

It is seen that Asian hubs are not as cheap when it comes to trans­port­ing cost and time in­volved. Mex­ico, on the other hand, is able to pro­vide short lead time, speed to mar­ket, low cost of labour com­pared to US, and prox­im­ity to mar­ket com­pared to Asian coun­tries.,

More­over, the denim man­u­fac­tur­ers have in­vested in new tech­nol­ogy due to high na­tional and in­ter­na­tional de­mand. Talk­ing of denim and tech­nol­ogy, one can­not miss the name of Vibemac – one of the big­gest names in jeans au­to­ma­tion.

Vibemac which has its mar­kets es­tab­lished in In­dia, Bangladesh, and Viet­nam, also has its of­fer­ings for Mex­ico. “We are hav­ing a great growth in Mex­ico. An­other new po­ten­tial mar­ket for us is Columbia,” says Ing. Mauri­cio Misas, Com­mer­cial De­part­ment, Maquitalia. Maquitalia is look­ing af­ter sales of Vibemac prod­ucts in USA. Man­u­fac­tur­ers in Mex­ico have been seen to be more re­cep­tive to­wards tech­nol­ogy which is reap­ing them the ben­e­fits.

Mauri­cio fur­ther in­forms, “We are get­ting in­quiries for a com­plete line rather than the in­di­vid­ual ma­chines. It is good for our busi­ness.”

With around 2,000 jeans man­u­fac­tur­ing com­pa­nies in Mex­ico, the daily av­er­age pro­duc­tion ca­pac­ity of denim ranges from about 3,000 pieces to 10,000 pieces.

Elena Guer­reschi (L), CEO with Farhadur Rah­man Jewel, Man­ager, Vibemac spa.

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