Vibemac bets on Mexico denim industry with its range of jeans automats
It is seen that Asian hubs are not as cheap when it comes to transporting cost and time involved. Mexico, on the other hand, is able to provide short lead time, speed to market.
Denim has been everyone’s favourite since ages and Mexicans’ affinity towards denim cannot be questioned due to their longstanding tradition in denim manufacturing. Statistics show that standard and premium denim saw the fastest growth in the year 2016, increasing by 8 per cent in current value terms. This further proves Mexico as a hub of love and knowledge for denim.
Why Mexico is the seventh largest exporter of denim in the world…; the answer lies in the benefits that the country has to offer. Fifteen free-trade agreements with 45 countries, nine commercial agreements in Latin America and 31 agreements for reciprocal investment protection make production viable. A high quantity of ports and airports and highways further add to the advantages.
It is seen that Asian hubs are not as cheap when it comes to transporting cost and time involved. Mexico, on the other hand, is able to provide short lead time, speed to market, low cost of labour compared to US, and proximity to market compared to Asian countries.,
Moreover, the denim manufacturers have invested in new technology due to high national and international demand. Talking of denim and technology, one cannot miss the name of Vibemac – one of the biggest names in jeans automation.
Vibemac which has its markets established in India, Bangladesh, and Vietnam, also has its offerings for Mexico. “We are having a great growth in Mexico. Another new potential market for us is Columbia,” says Ing. Mauricio Misas, Commercial Department, Maquitalia. Maquitalia is looking after sales of Vibemac products in USA. Manufacturers in Mexico have been seen to be more receptive towards technology which is reaping them the benefits.
Mauricio further informs, “We are getting inquiries for a complete line rather than the individual machines. It is good for our business.”
With around 2,000 jeans manufacturing companies in Mexico, the daily average production capacity of denim ranges from about 3,000 pieces to 10,000 pieces.
Elena Guerreschi (L), CEO with Farhadur Rahman Jewel, Manager, Vibemac spa.