In­dia: Duerkopp Adler Pfaff (DAP) rides high on Ban­ga­lore’s readi­ness to­wards au­to­ma­tion; launches two new tech­nolo­gies

Stitch World - - TECH TRACK -

The In­dian ap­parel in­dus­try has al­ways been vi­brant for the sewing tech­nol­ogy providers. How­ever, in re­cent times, the in­dus­try is fluc­tu­at­ing a bit, but the short-term down­fall has not shaken the con­fi­dence level of tech­nol­ogy sup­pli­ers. The same is ev­i­dent in case of Duerkopp Adler Pfaff

( DAP) which needs no in­tro­duc­tion. The Ger­many­based tech­nol­ogy jug­ger­naut and a renowned name in pro­vid­ing un­beat­able high qual­ity sewing ma­chines is bullish about the In­dian ap­parel in­dus­try, es­pe­cially in the south­ern part of the coun­try which is known to be more open when it comes to in­vest­ment in high- end au­to­mated sewing so­lu­tions. GTE, Ban­ga­lore was the per­fect plat­form for Duerkopp Adler, and cap­i­tal­is­ing on the city’s strength and readi­ness in shirt, suit and trouser man­u­fac­tur­ing, the sewing big­wig launched two of its lat­est ma­chines, i.e. PFAFF 3589 ( a pro­grammable au­to­matic pocket set­ter with two heads) and 755 S Speed Pocket ma­chine.

The ap­pli­ca­tions of the PFAFF 3589 ma­chine in­clude au­to­matic creas­ing and at­tach­ing of pock­ets in jeans, work­wear and sports­wear. The ma­chine is said to run on 4,000 SPM and pro­duce high out­put, qual­ity us­ing two heads with sep­a­rate coloured threads. The ma­chine can pro­duce 2,600 medium-sized pock­ets with 350 stitches in 8 hours.

While, the other prod­uct 755 S Speed Pocket ma­chine is the new gen­er­a­tion of pip­ing tech­nol­ogy. It is able to make around 2,600 dou­ble piped pock­ets in hind trousers in 8 hours, while the pro­duc­tion out­put is around 1,600 when it comes to sin­gle or dou­ble piped pock­ets with flap in jack­ets.

Ar­tur Kitta, Head of Seg­ment Man­age­ment ( Gar­ment), Duerkopp Adler says that ex­hi­bi­tions in ap­parel in­dus­try are the proven way for the com­pany in or­der to grow its net­work and cus­tomer re­la­tion­ship. “In my opin­ion, GTE is a very sig­nif­i­cant event for us as Ban­ga­lore edi­tion hap­pens once in two years and each year, we do not have any new ma­chines to dis­play. So, we are now able to show some new ma­chines this time which were pre­vi­ously launched for the first time in Gar­mentech ( Bangladesh) and Tex­pro­cess Amer­i­cas and now they have made their way to In­dia through GTE,” com­ments Kitta.

Markedly, Kitta em­pha­sises on the point that there are a lot of sewing com­pa­nies avail­able in the mar­ket with cheap qual­ity and cheap price com­bi­na­tion which do not make sense if the gar­ment man­u­fac­turer is look­ing at long-term prof­itabil­ity. “We may have higher prices but Duerkopp Adler and PFAFF to­gether have a his­tory of more than 200 years. You can find our 40-years- old pocket welt­ing ma­chine ev­ery­where in the world. Will you find our com­peti­tors do­ing the same? The an­swer is a big no…,” claims Kitta con­fi­dently, stat­ing that the cus­tomer can spend less money on cheap qual­ity but can­not get the de­sired qual­ity and pro­duc­tiv­ity, and there­fore fails in the longer run of busi­ness. “It’s al­ways bet­ter to spend two dol­lars at one time than one dol­lar three times to sus­tain as well as grow for long, and since Ban­ga­lore is more in­clined to­wards adopt­ing au­to­ma­tion, we hope gar­ment man­u­fac­tur­ers al­ready re­alise this fact,” avers Kitta.

Some­how, it has be­come dif­fi­cult for the tech­nol­ogy sup­pli­ers to con­vince the cus­tomers for adopt­ing their so­lu­tions due to high price sen­si­tiv­ity in the mar­ket but, the same is not the case for Duerkopp Adler which al­ways re­mains up­dated on tech­nol­ogy as well as tech­ni­cal ser­vice af­ter in­stal­la­tion. “We send some­body from Ger­many to teach our cus­tomers how to use a ma­chine as a whole and not just some par­tic­u­lar func­tions. To sell the ma­chine is one thing but to ex­plain to cus­tomers as to how they can get bet­ter profit out of it is an­other and this is what our core strat­egy is here in Ban­ga­lore,” ex­plains Kitta.

How­ever, if in­dus­try is there, chal­lenges will also be there. Duerkopp Adler is not an ex­cep­tion and cur­rently the big­gest con­cern for the com­pany is the fail­ure of cus­tomers in ex­plain­ing their ac­tual re­quire­ments. “Cus­tomers should un­der­stand that un­til they are not very sure about their own re­quire­ments, no com­pany can help them grow their busi­ness. Some of the cus­tomers lis­ten to what a ma­chine of ours can do but af­ter con­ver­sa­tion we re­al­ize their needs are ac­tu­ally some­thing dif­fer­ent from what they are ask­ing for,” con­cludes Kitta, send­ing a mes­sage to the in­dus­try that in or­der to grow, cus­tomers need to be more spe­cific.

The ap­pli­ca­tions of the PFAFF 3589 ma­chine in­clude au­to­matic creas­ing and at­tach­ing of pock­ets in jeans, work­wear and sports­wear.

Ar­tur Kitta, Head of Seg­ment Man­age­ment (Gar­ment), Duerkopp Adler with the newly launched 755 S Speed Pocket ma­chine

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