India: Duerkopp Adler Pfaff (DAP) rides high on Bangalore’s readiness towards automation; launches two new technologies
The Indian apparel industry has always been vibrant for the sewing technology providers. However, in recent times, the industry is fluctuating a bit, but the short-term downfall has not shaken the confidence level of technology suppliers. The same is evident in case of Duerkopp Adler Pfaff
( DAP) which needs no introduction. The Germanybased technology juggernaut and a renowned name in providing unbeatable high quality sewing machines is bullish about the Indian apparel industry, especially in the southern part of the country which is known to be more open when it comes to investment in high- end automated sewing solutions. GTE, Bangalore was the perfect platform for Duerkopp Adler, and capitalising on the city’s strength and readiness in shirt, suit and trouser manufacturing, the sewing bigwig launched two of its latest machines, i.e. PFAFF 3589 ( a programmable automatic pocket setter with two heads) and 755 S Speed Pocket machine.
The applications of the PFAFF 3589 machine include automatic creasing and attaching of pockets in jeans, workwear and sportswear. The machine is said to run on 4,000 SPM and produce high output, quality using two heads with separate coloured threads. The machine can produce 2,600 medium-sized pockets with 350 stitches in 8 hours.
While, the other product 755 S Speed Pocket machine is the new generation of piping technology. It is able to make around 2,600 double piped pockets in hind trousers in 8 hours, while the production output is around 1,600 when it comes to single or double piped pockets with flap in jackets.
Artur Kitta, Head of Segment Management ( Garment), Duerkopp Adler says that exhibitions in apparel industry are the proven way for the company in order to grow its network and customer relationship. “In my opinion, GTE is a very significant event for us as Bangalore edition happens once in two years and each year, we do not have any new machines to display. So, we are now able to show some new machines this time which were previously launched for the first time in Garmentech ( Bangladesh) and Texprocess Americas and now they have made their way to India through GTE,” comments Kitta.
Markedly, Kitta emphasises on the point that there are a lot of sewing companies available in the market with cheap quality and cheap price combination which do not make sense if the garment manufacturer is looking at long-term profitability. “We may have higher prices but Duerkopp Adler and PFAFF together have a history of more than 200 years. You can find our 40-years- old pocket welting machine everywhere in the world. Will you find our competitors doing the same? The answer is a big no…,” claims Kitta confidently, stating that the customer can spend less money on cheap quality but cannot get the desired quality and productivity, and therefore fails in the longer run of business. “It’s always better to spend two dollars at one time than one dollar three times to sustain as well as grow for long, and since Bangalore is more inclined towards adopting automation, we hope garment manufacturers already realise this fact,” avers Kitta.
Somehow, it has become difficult for the technology suppliers to convince the customers for adopting their solutions due to high price sensitivity in the market but, the same is not the case for Duerkopp Adler which always remains updated on technology as well as technical service after installation. “We send somebody from Germany to teach our customers how to use a machine as a whole and not just some particular functions. To sell the machine is one thing but to explain to customers as to how they can get better profit out of it is another and this is what our core strategy is here in Bangalore,” explains Kitta.
However, if industry is there, challenges will also be there. Duerkopp Adler is not an exception and currently the biggest concern for the company is the failure of customers in explaining their actual requirements. “Customers should understand that until they are not very sure about their own requirements, no company can help them grow their business. Some of the customers listen to what a machine of ours can do but after conversation we realize their needs are actually something different from what they are asking for,” concludes Kitta, sending a message to the industry that in order to grow, customers need to be more specific.
The applications of the PFAFF 3589 machine include automatic creasing and attaching of pockets in jeans, workwear and sportswear.
Artur Kitta, Head of Segment Management (Garment), Duerkopp Adler with the newly launched 755 S Speed Pocket machine