Fru­gal Value: De­sign­ing Busi­ness for a Crowded Planet

Sustainabilitynext - - Bookshelf - By Ca­rina Mill­stone, 2017, Routledge

How should the pri­vate sec­tor re­spond to the new risks and un­cer­tain­ties of a crowded planet? Fru­gal Value con­tests the no­tion that com­pa­nies can rise to the great chal­lenges of our time by adopt­ing so-called ‘sus­tain­able busi­ness’ prac­tices. In­stead, the acute eco­log­i­cal cri­sis requires an all-round re­think of what busi­ness does, and how it does it. This book ex­plores what busi­ness re­spon­si­bil­ity looks like to­day, and how it could be put into prac­tice through far-reach­ing changes to com­pa­nies, rang­ing from new ap­proaches to prod­uct de­sign and busi­ness mod­els to re­con­fig­u­ra­tion of op­er­a­tions and in­no­va­tive own­er­ship struc­tures.

Fru­gal Value pro­vides prac­ti­tion­ers and schol­ars with the per­spec­tive and tools they need to de­sign com­pa­nies that help drive the so­cio-eco­nomic changes so ur­gently re­quired for a sus­tain­able and just world.

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