Google Wins C K Pra­ha­lad Award

The Cor­po­rate Eco­fo­rum has hon­ored three win­ners at its 10th An­niver­sary Lead­er­ship Re­treat for ex­em­pli­fy­ing the fun­da­men­tal con­nec­tion be­tween sus­tain­abil­ity, in­no­va­tion and long-term busi­ness suc­cess in a glob­al­iz­ing world

Sustainabilitynext - - Front Page -

CEF pre­sented the 2017 C.K. Pra­ha­lad Awards for sus­tain­abil­ity lead­er­ship by an in­di­vid­ual ex­ec­u­tive to Urs Höl­zle, Se­nior Vice Pres­i­dent of Tech­ni­cal In­fras­truc­ture for Google, and to Re­new­able En­ergy Buy­ers Al­liance (REBA) for col­lab­o­ra­tion. The jury also ex­tended an hon­orary award to Dr. John B. Good­e­nough, Pro­fes­sor in the Cock­rell School of Engi­neer­ing at The Univer­sity of Texas at Austin. The awards were an­nounced re­cently at the 10th An­niver­sary CEF Lead­er­ship Re­treat, at­tended by se­nior ex­ec­u­tives rep­re­sent­ing CEF mem­ber com­pa­nies with com­bined rev­enues of over $3 tril­lion.

Höl­zle was rec­og­nized for bring­ing about in­no­va­tions and rad­i­cal ef­fi­cien­cies in data cen­ter tech­nol­ogy and in­creas­ing cor­po­rate pur­chas­ing of re­new­able en­ergy, which have al­lowed Google to ag­gres­sively re­duce green­house gas emis­sions. A pi­o­neer in green data cen­ter de­sign, Höl­zle’s lead­er­ship has re­sulted in sig­nif­i­cantly less en­ergy used at Google data cen­ters when com­pared to tra­di­tional data cen­ter de­signs. This is sig­nif­i­cant, be­cause in ag­gre­gate, Google’s cloud in­fras­truc­ture con­sumes as much ca­pac­ity as the city of San Fran­cisco daily.

Höl­zle has also played a key role in Google’s ‘moon­shot’ com­mit­ment to achieve zero waste to land­fill for its global data cen­ter oper­a­tions, di­vert­ing 86% of waste from such oper­a­tions, and achiev­ing 100% di­ver­sion rates at six data cen­ters in 2016. He has led Google to be­come the world’s largest cor­po­rate pur­chaser of re­new­able en­ergy, achiev­ing 100% re­new­able en­ergy and car­bon neu­tral­ity for its global oper­a­tions in 2017. The com­pany has signed

20 agree­ments to­tal­ing 2.6 gi­gawatts of re­new­able en­ergy since 2010, gen­er­at­ing emis­sions sav­ings equiv­a­lent to tak­ing more than 1.2 mil­lion cars off the road.

CEF’s Founder, MR Ran­gaswami said: “To ad­dress the risks of cli­mate change, we ur­gently need coura­geous vi­sion and ac­tion from in­side com­pa­nies, as well as sup­port from the very top. Urs has not only ac­cel­er­ated Google’s sus­tain­abil­ity, he has also cut a path for other com­pa­nies to fol­low suit.”

REBA for Power of Col­lab­o­ra­tion

The Re­new­able En­ergy Buy­ers Al­liance (REBA) has been awarded the C.K. Pra­ha­lad Award for demon­strat­ing how col­lab­o­ra­tion is crit­i­cal to widespread adop­tion of re­new­able en­ergy. With an am­bi­tious goal to fa­cil­i­tate and de­ploy 60 gi­gawatts of new cor­po­rate re­new­able en­ergy in the U.S. by 2025, REBA has al­ready demon­strated the power of their part­ner­ship.

REBA brings Rocky Moun­tain In­sti­tute’s Busi­ness Re­new­ables Cen­ter, World Wildlife Fund’s Cor­po­rate Re­new­able En­ergy Buy­ers’ Prin­ci­ples (sup­ported by WRI), World Re­sources In­sti­tute’s Charge Ini­tia­tive and BSR’s Fu­ture of In­ter­net Power ini­tia­tive to­gether un­der one um­brella, pro­vid­ing a plat­form that meets the needs of buy­ers, de­vel­op­ers, util­i­ties, and reg­u­la­tors in a com­plex and ever-chang­ing sec­tor.

RMI’s Busi­ness Re­new­ables Cen­ter is a mem­ber-based plat­form that stream­lines and ac­cel­er­ates cor­po­rate pur­chas­ing of off-site, large-scale wind and so­lar en­ergy. The ini­tia­tive’s 200 mem­bers have col­lec­tively com­pleted over 7.5 GW of re­new­able en­ergy deals.

WWF’s Cor­po­rate Re­new­able En­ergy Buy­ers’ Prin­ci­ples, sup­ported by WRI, out­lines what cor­po­rate buy­ers want from the mar­ket to in­crease ac­cess to re­new­able en­ergy, and en­gages util­i­ties and util­ity reg­u­la­tors and pol­icy mak­ers to ex­pand ac­cess in the US, Mex­ico, In­dia and China. The 65 Buy­ers’ Prin­ci­ples sig­na­to­ries rep­re­sent over 48 mil­lion megawatt hours of an­nual de­mand by 2020.

WRI’s Charge Ini­tia­tive con­venes com­pa­nies and util­i­ties in ac­tion-ori­ented part­ner­ships to ex­pand clean en­ergy in China, In­dia, the United States, and across South­east Asia and Latin Amer­ica.

BSR’s Fu­ture of In­ter­net Power ini­tia­tive brings to­gether com­pa­nies to ad­dress chal­lenges and col­lab­o­rate on so­lu­tions that will en­hance the abil­ity to pro­cure re­new­able en­ergy to power data cen­ters. As of June 2017, more than 20 data cen­ter us­ing com­pa­nies and providers have demon­strated sup­port for sus­tain­able and clean en­ergy prac­tices through the ini­tia­tive’s Cor­po­rate Colo­ca­tion and Cloud Buy­ers’ Prin­ci­ples.

P.J. Sim­mons, Chair of CEF, lauded the REBA part­ners for their vi­sion, am­bi­tion and achievement: “REBA demon­strates what is pos­si­ble when di­verse stake­hold­ers put their egos aside and work to­gether to solve huge prob­lems. The four part­ner­ing or­ga­ni­za­tions are mod­el­ing what a suc­cess­ful col­lab­o­ra­tion looks like. We’re proud that twenty-six CEF mem­ber com­pa­nies are al­ready part of REBA, and ex­tend this award to them as well.”

Dr. John B. Good­e­nough – The 94-year old Bat­tery Man

CEF ex­tended an hon­orary C.K. Pra­ha­lad Award to Dr. John B. Good­e­nough. Be­gin­ning in the 1950s with the mag­netic el­e­ment that en­abled the first ran­dom-ac­cess mem­ory (RAM) of the dig­i­tal com­puter, Good­e­nough’s pi­o­neer­ing work helped bring to mar­ket the first recharge­able lithium ion bat­tery, es­sen­tially launch­ing the wire­less rev­o­lu­tion. Most re­cently, at the age of 94, he led a col­lab­o­ra­tive ef­fort with M. He­lena Braga of the Univer­sity of Porto, Por­tu­gal and The Univer­sity of Texas at Austin to de­velop a po­ten­tially game-chang­ing bat­tery cell. Uniquely cheap, light­weight, and safe, it is de­signed to be charged faster and last longer than cur­rent bat­ter­ies al­low–break­throughs that could over­come the tech­no­log­i­cal hur­dles that have slowed down widespread adop­tion of elec­tric ve­hi­cles and sta­tion­ary en­ergy stor­age. An­other ad­van­tage is that the bat­tery cells can be made from earth-friendly ma­te­ri­als, sub­sti­tut­ing widely avail­able sodium for lithium.

Good­e­nough holds fac­ulty po­si­tions in the Cock­rell School of Engi­neer­ing’s De­part­ment of Me­chan­i­cal Engi­neer­ing and De­part­ment of Elec­tri­cal and Com­puter Engi­neer­ing at UT Austin. He is the author of eight books and more than 800 journal ar­ti­cles, and he is the re­cip­i­ent of nu­mer­ous na­tional and in­ter­na­tional hon­ors. Com­mend­ing Good­e­nough for the award, CEF’s Ran­gaswami re­flected on his men­tor C.K. Pra­ha­lad’s strong be­lief in the power of imag­i­na­tion to guide ex­ec­u­tive lead­er­ship and spur in­no­va­tion, “John Good­e­nough is ev­i­dence of imag­i­na­tion be­ing put to work for the greater good. We’re thrilled to rec­og­nize his life­time of achieve­ments and are hope­ful that his lat­est dis­cov­ery will have ma­jor im­pli­ca­tions for the fu­ture of sus­tain­able bat­tery stor­age.”

About the Award

The C.K. Pra­ha­lad Award was cre­ated to honor the vi­sion and life’s work of the late Dr. C.K. Pra­ha­lad. To­ward the end of his ca­reer, Pra­ha­lad fo­cused his enor­mous tal­ent on the link be­tween sus­tain­abil­ity and long-term busi­ness suc­cess. In a 2009 Har­vard Busi­ness Re­view cover story he co-au­thored with CEF founder MR Ran­gaswami, Pra­ha­lad ar­gued that over the next decade “tra­di­tional ap­proaches to busi­ness will col­lapse, and com­pa­nies will have to de­velop in­no­va­tive so­lu­tions. That will only hap­pen when ex­ec­u­tives rec­og­nize a sim­ple truth: sus­tain­abil­ity equals in­no­va­tion.” Pra­ha­lad was a se­nior ad­viser to CEF be­fore his un­timely death in 2010.

The C.K. Pra­ha­lad Awards were pre­sented at the Cal Academy of Sci­ence, San Fran­cisco, CA dur­ing CEF’s 10th An­niver­sary Re­treat, fo­cused on “What If…?”

Im­age Source: Cor­po­rate Eco Forum

Urs Höl­zle

MR Ran­gaswami

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.