LEAF Ties up with AP, Kar­nataka

Sustainabilitynext - - Front Page -

The Govern­ment of In­dia’s rev­o­lu­tion­ary Farmer Pro­duc­ers Or­ga­ni­za­tion (FPO) idea of public-pri­vate part­ner­ships for de­vel­op­ing hor­ti­cul­ture has new tak­ers. The Ooty-head­quar­tered Lawrencedale Agro Pro­cess­ing (Leaf) re­cently tied up with Gov­ern­ments of Andhra Pradesh and Kar­nataka and is in talks with the Tamil Nadu State Hor­ti­cul­ture De­part­ment to ex­pand its foot­print.

Leaf is In­dia’s premier in­te­grated fresh pro­duce sup­ply chain ma­jor. It says it sources eth­i­cally, ag­gre­gates, pro­cesses and dis­trib­utes fresh pro­duce to re­tail­ers in a branded, pack­aged for­mat with high­est hy­giene, qual­ity and food safety stan­dards. It works with more than 3000 small land-hold farm­ers by im­prov­ing yield qual­ity through bet­ter crop in­puts and tech­niques, as­sures them for­ward mar­ket link­ages by avoid­ing multi-lay­ers of in­ter­me­di­aries. It plans to ex­pand its base to 10,000 farm­ers in the next three years.

The In­dian fresh pro­duce sce­nario is dot­ted with vast num­ber of small farm­ers who usu­ally own less than 2 acres of land and are of­ten caught in the vice-grip of in­ter­me­di­aries. On an av­er­age, there are at least 7 in­ter­me­di­aries with each earn­ing 5-7 per cent mar­gins.

“Leaf will ex­tend its ex­per­tise in crop cul­ti­va­tion and post har­vest man­age­ment to har­ness the mar­ket po­ten­tial, thereby help­ing the farm­ers re­al­ize bet­ter in­come lev­els. We will bring our ex­per­tise in the en­tire val­uechain of the har­vest right from soil test­ing to seed se­lec­tion, soil en­rich­ment to in­put ad­vise, in­cul­cate im­proved tend­ing prac­tices. Leaf en­gages with the farmer in the en­tire life-cy­cle of the har­vest and also for ben­e­fi­cial for­ward mar­ket-link­ages,” said Palat Vi­ja­yaragha­van, Founder & CEO, Lawrencedale Agro Pro­cess­ing.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.