10ELEVEN9

T3 India - - GADGET GURU -

WHAT IS IT?

Some peo­ple with small beards and dodgy hats sit in a cof­fee shop, por­ing over a list of proper nouns. The ven­ture cap­i­tal­ist will be ar­riv­ing soon. They have al­ready pur­chased their edgy non­sense do­main name; the only thing left on their mole­skin to-do is to com­bine the word ‘smart’ with one of this loose col­lec­tion of words. ‘Shirt’ is cho­sen – what a fan­tas­tic idea, Ju­lian. Hats are doffed, dou­ble espres­sos downed, guf­faws guf­fawed. Job done.

WHAT MAKES A SHIRT SMART?

At its de­fault €150 (`12,650) in­vest­ment level, the shirt’s key sell­ing point is that it has pock­ets (some RFID-shielded) to cra­dle your keys and wal­let with­out mak­ing it look like you have things stuffed in your shirt. This is be­cause, by de­sign, it’s baggy and ill-fit­ting.

DOESN’T SOUND VERY SMART.

You knew this bit was com­ing: for the req­ui­site col­lec­tion of Blue­tooth gee­gaws – a mon­i­tor for your heart rate, breath­ing and pos­ture, along with a set of dig­i­tal cuff­links which vi­brate and take touch in­puts – it’s an ex­tra €100 (`8,500). If you want a cam­era to stick in the pocket, €100 (`8,500) more.

WHY SO CROSS, GURU?

If you’re pre­pared to over­haul your en­tire wardrobe with a rack of ex­pen­sive and ques­tion­ably de­signed shirts (which, ac­cord­ing to the Kick­starter page, in­clude a top layer that is 106 per cent fab­ric) then ei­ther your money-to-sense ra­tio is off kil­ter or your taste in gar­ments does not align with Guru’s. Buy a de­cent smart­watch and wear it with what­ever you like.

HOW DID IT DO?

Guru’s faith in hu­man­ity went up a pip or two, be­cause 10ELEVEN9 didn’t meet its rea­son­ably mod­est fund­ing goal. Let’s put this idea to rest, yeah?

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.