Words Kunal Gangar EKTRA GOES FOR THE NOSTALGIC DESIGN, FOCUS ON CAMERA
PRICE ₹19,999 URL kodakphones. com DIMENSIONS 147.8x73.35x14.02mm (including camera lens) DISPLAY SIZE 5-inch RESOLUTION 1080P Full HD (1920 x 1080 pixels) CPU MediaTek MT6797 Helio X20 Decacore RAM 3GB STORAGE 32GB CAMERA f/2.0 21MP (rear), 13MP (front) OS Android 6 (Marshmallow) BATTERY 3000mAh MICROSD CARD SLOT Yes
Kodak may have exited the consumer camera business few years ago but “It’s a Kodak moment”, that still lives on. Bullitt Group is the global licensee of Kodak and after launching the Kodak Ektra in Europe last year, the phone has made its way into the Indian market. But is the brand name and their strong focus on the camera enough for consumers to go with the Ektra?
It goes without saying that Ektra stands out from the barrage of phones available in the market. It may not be sleek at 14m but the design makes it look like a compact point-and-shoot camera. The display covers the whole front along with touch sensitive menu and home buttons but it’s the back that makes the Ektra special. It comes with Kodak’s signature leather finish and a big 21MP sensor at the back. Interestingly, there’s no fingerprint sensor on the front or back, which would have made sense if the competition was not doing it. However, in 2017 this looks like a glaring omission. There’s also a lanyard loophole, just like you have for a point-andshoot camera and a dedicated shutter button. It seems Bullitt has designed to please the Kodak fans and we would say they’ve done a good job!
Let’s talk in-depth about the hardware now. Kodak Ektra has a 5-inch Full HD that offers good viewing angle and colour reproduction. The phone has ClearMotion that claims to enhance the video fluency and MiraVision that allows to tweak the colour settings to Standard, Vivid or can be customised as per user’s preference. The display also has a blue light filter which might be difficult to find as it is tucked under the MiraVision settings.
Moving under the hood, the phone is powered by MediaTek’s MT6797 Helio X20 deca-core processor and 3GB RAM. Jargons aside, the phone is fast and capable of running day-to-day apps and games with ease. There’s even 32GB of internal storage for storing multimedia content with a microSD card slot supporting up to 128GB.
Kodak Ektra has a nonremovable 3000mAh battery and supports USB 3.0 Type-C connectivity with Pump Express. Pump Express is nothing but a marketing name for its quick charging solution that charges at 10W.
Camera can be activated the usual way by tapping on the app icon or we can double tap the
shutter button to start the camera, even while the phone is locked. The first thing you’ll notice about the camera app is how Kodak-esque it is. There’s a jog dial-like mode switcher that makes it really easy to change to different shooting modes. The 21MP camera at the back takes some good pictures with a lot of detail in adequate lighting conditions along with some great macros. However, we did notice some white balance variations. Low-light photos, on the other hand, are underwhelming. Ektra can also shoot images in RAW and supports 4K video recording. Front has a 13MP camera for selfies.
Enhancing the camera experience further are the pre-installed Kodak apps like Super 8 and Prints. The Super 8 app allows the user to apply retro vignettes and filters to photos and videos and Prints as the name suggests lets user order photo prints. The phone also integrates Google’s Snapseed app for post-production.
Kodak Ektra has a stock Android user interface and runs on Android 6 Marshmallow. We’re not sure if and when Ektra will get the Android 7 Nougat or 8 Oreo update.
Ektra, despite some inconsistencies, clicks decent pictures but when you look at it as a smartphone, it falls short. The phone has a mediocre battery life and a dated software experience.