IN AN INTERVIEW WITH THE MANAGING DIRECTOR OF BENQ INDIA, WHERE HE SHARES HIS THOUGHTS ON THE NEWEST IN TECH AND BENQ’S ROLE IN CATERING THE GROWING INDIAN MARKET
T3: How is BenQ placed in the Indian projector and the monitor market?
BenQ is the leader in Indian projector market with over 27% market share currently. Benq is very strong in education sector in India with over 50% market share as well as in the home video projector segment with over 35% market share. In monitors, BenQ is focussed on mid and high segment for consumer, gaming and colour management monitors. It has been the market leader in india in the gaming monitor segment for the last 5 years. It is also the no. 1 brand in India in 27-inch monitor category.
T3: 4K is what many technology companies are focussing on now. How is BenQ catering to the needs of consumers who demand 4K?
BenQ has been the first DLP projector brand in the world as well in India to have launched true 4K UHD DLP home cinema projectors. It has also recently launched high brightness 5000 ANSI lumens 4K UHD Blue Core laser projector in the India Market. In monitors, BenQ has a range of hi-end 4K UHD monitors for consumers, photographers, as well as graphic designers and movie editing applications.
T3: Is BenQ doing anything to promote e-sports? Specifically, in India?
ZOWIE was acquired by BenQ in 2015. Zowie’s objective is to offer the perfection in e-sports devices and services, bringing leading innovations, uncompromised user experience, comfort, and performance to e-sports and the every athlete. As such to promote e-sports, eXTREMESLAND, an annual eSports event for CS:GO players of the Asia-Pacific region is organised by BenQ Zowie. Nearly a thousand CS:GO teams from across Asia-Pacific take part. The finale for India qualifiers was held on 23-24th Sept. where the winning team will get a chance to represent India in the finals which will be held in Shanghai. Other then that, Zowie is also a key sponsor at the ESL India Premiership.
T3: What, according to you, is the next big thing in tech?
4K is the next big thing in the projector space. The 4K content ecosystem is expanding with the introduction of 4K movies, online video chnnels, games, etc.
HDR is the next big thing in imaging. This technology aims at creating a higher colour accuracy than the standard dynamic range. It is meant to mimic what we see in the real world, by providing more depth to 2D photos and videos.
Demand for projectors in the consumer segment is growing really fast. The primary reason for this is availability of high quality full HD projector for home use being available at an affordable price starting from `75000. In addition to this, evolution of projector as a home electronics product with high functionality, low running costs and extremely easy and versatile installation processes. The availability of HD content through various mediums like HD, DTH and online channels like Amazon Prime, Netflix, etc. and advent of affordable 4G has really kicked off consumer demand in a big way. Watching a live match or an action movie along with your family and friends on a 150-inch screen at the comfort of your home is very much in the reach of the consumers now.
Rajeev Singh, Managing Director, BenQ India