T3 India - - Horizon -

From `999 ,­

ZAKK en­tered the In­dian mar­ket last year but only re­cently have started mak­ing their pres­ence known by un­leash­ing a slew of de­vices. It com­prises of 9 prod­ucts in­clud­ing head­phones and Blue­tooth speak­ers across a pocket friendly range start­ing from `999 go­ing upto `4,999. They in­clude ZAKK Sport, Air, Blaze, The Party, Lounge, Flex (pic­tured), Twins, Hunter and Venom. Sport­ing trendy and eye catch­ing de­signs, ZAKK wants to tar­get the mil­len­ni­als. The pro­duc­tion cy­cle is global as it be­gins in Croa­tia where they are con­cep­tu­alised and then tested for flaws. Next they en­ter fac­to­ries in South Asia, un­der­go­ing man­u­fac­tur­ing and qual­ity as­sur­ance, after which they are fi­nally shipped. In fact they aren’t con­tent to re­main in the au­dio seg­ment and even have Fit­mate Z1, a fit­ness wear­able and Or­bit VR head­set. They are avail­able for sale on their web­site and across all ma­jor e-com­merce por­tals.

T3 Says: With com­pe­ti­tion all around, ZAKK faces an up­hill bat­tle and will need to play its cards right

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