Marketing Director, HyperX & Kingston Technology – India
Q) How big is e-sports in India? Enough for a gamer to make a career out of it?
Compared to global scenario, eSports in India is growing at a mind boggling pace. We are seeing a huge growth in the number of gamer participants and numerous tournaments being announced. With directions and invested energies from endemic and non-endemic brands, we are excited to see the tournament prize pools gradually rising to international standards. To give a benchmark, ESL India Premiership has a pool of `1 crore this year. We also recently saw e-Sports making a dazzling debut at Asian games 2018 (as a demonstration sport) and India seems to have the second highest number of teams that qualified for the event. The evolving gaming landscape has made it easier for players to choose gaming as their career path. The increased frequency of tournaments has allowed gamers to earn good money, build social connections and create a well-rounded lifestyle. Also, it’s not just the playing, eSports brings a lot of allied opportunities for players to make a career in.
Q) What is HyperX doing to promote the gaming culture in India?
HyperX is globally trying to bring a difference to the gaming industry. We are passionate about the gaming community in India too and have been encouraging national tournaments like ESL India Premiership. We also work with gaming cafés to create a platform for gamers to compete on and prepare for various global gaming tournaments. HyperX also takes purposeful efforts in extending support to the Indian gaming teams with high quality peripherals. We believe that the “gamer” experience matters and we strive to improve and broaden our product offerings to accommodate the latest gaming trends.
Q) Do you think RGB is just a trend or the future of gaming peripherals?
Primary requirement for most professional gamers is a high performance system as they want better accuracy, precision and a game specific audio/ video setup without a lag. RGB, however, has caught the eye of the mass gamers as it enhances the visual aspect of the peripherals and in turn, enhances the overall gaming experience. A variety of gamers see RGB as a key factor while looking to purchase a new product, sometimes it even means compromising on performance.
Q) How often do you game and what are you playing these days?
Currently, finding the needed time to game isn’t as easy as it used to be. But whenever I get some time, CS:GO and PUBG Mobile are my go-to games.
Q) What’s your pick - PUBG or Fortnite?
I haven’t personally played Fortnite yet but our HyperX streamers love the game for its arcade’ish feel. Since I have played PUBG on PC and Mobile, that’s my pick.