CON­SCIENCE CALL

Tehelka - - VANITYFAIR -

While the Na­tional Award for In­shal­lah, Foot­ball came as a pleas­ant sur­prise, pro­ducer Jaaved Jaaferi isn’t re­ally shout­ing “score”. Af­ter the award cer­e­mony, Jaaferi told re­porters he can no longer af­ford to back con­sci­en­tious projects be­cause of their lack of com­mer­cial suc­cess. It’s mildly sur­pris­ing that Jaaferi re­mem­bers what com­mer­cial suc­cess tastes like, con­sid­er­ing the last time we saw him on screen af­ter Boo­gie Woo­gie was in a bit role in Salaam Na­maste.

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