Garry Winogrand (1928-1984), an American photographer, created iconic images of American street life during the 1960s. Strong juxtaposition was his distinctive feature. Juxtaposition has been a major tool to create powerful images. But the way images are interpreted depends on the cultural context of both the photographer and the viewer. Winogrand’s photographs influenced many of his contemporaries across the world. Today, where this art has been democratised, his body of work offers a guideline for photographers to capture juxtapositions in their communities, within a different cultural context.