IN­NO­VA­TOR

Tehelka - - POLITICAL YOGA -

MATHEW JOHN, 47, may have stud­ied at IRMA, Anand, but it wasn’t un­til he and his two

friends spent a year back­pack­ing through Tamil Nadu that their love for find­ing and scal­ing up won­der­ful lo­cal prod­ucts be­came a ca­reer choice. The

three set up Key­stone Foun­da­tion and started with their first — and am­bi­tious — project, to hunt for the best wild honey in the re­gion’s forests. “It’s funny,” laughs John, “around the world, the word ‘wild’ com­mands a pre­mium for a prod­uct, it sig­ni­fies ex­clu­siv­ity and pu­rity, while in In­dia, it seems to de­value the

prod­uct.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.