KHUSHROO POACHA, AN of­fice su­per­in­ten­dent with the In­dian Rail­ways, has kept his

day job while run­ning In­di­anblood­donors. He’s an

un­likely in­no­va­tor with a mis­sion: to prove that mak­ing a dif­fer­ence and sus­tain­ing an en­ter­prise isn’t all about money. Though the ini­tial

phase of the en­ter­prise brought him to the brink of fi­nan­cial cri­sis a few times, he tided over. To­day, thanks to the sup­port of com­pa­nies such as net4in­dia (the web host­ing com­pany), (the IVR part­ner) and in­ (the SMS ser­vice provider), who of­fer their fa­cil­i­ties for

free, Poacha has brought run­ning costs down to 1,500

a month.

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