KG SINGH AND Sidhartha Bhimania set up EnNatura.
By outsourcing the manufacturing to small companies, they got by without making major capital
investments. But getting companies to use the ink was another matter. They paid
companies to use the product. The gamble paid off. But they didn’t have enough money to produce quantities to meet the demand. They switched strategies by going to publishers and NGOs who
were interested in green issues rather than printers themselves. With funding from the government and a venture capitalist, they have been able to get their dream
off the ground.