The Asian Age

ANGRY BIRDS MAKER NAMES NEW CEO

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Helsinki: Fin­land’s Rovio, the maker of the Angry Birds mo­bile game, said it has hired Pekka Ran­tala

from bev­er­age maker Hart­wall to take over as its new chief ex­ec­u­tive by the be­gin­ning of next year.

Cur­rent CEO Mikael Hed, son of board chair­man Kaj Hed, will join the company’s board of direc­tors as well as take on the role of chair­man at Rovio’s an­i­ma­tion stu­dios. Ran­tala, who is cur­rently the CEO of Hart­wall, ear­lier worked for 14 years for Nokia. After scor­ing a global break­through with Angry Birds in which play­ers use a sling­shot to

at­tack pigs who steal birds’ eggs, Rovio has ex­panded the brand into an an­i­mated TV se­ries and mer­chan­dis­ing of toys and cloth­ing. But it has strug­gled to re­tain play­ers and earn­ings halved last

year due to in­vest­ments. — Reuters

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