PRASID BANER­JEE

As­sis­tant edi­tor, Digit (tech-mag­a­zine)

The Brand Reporter - - POINTS OF VIEW - Ad­di­tional in­puts by Su­raj Ram­nath

I THINK AS FAR AS IN­DIA IS CON­CERNED, THE KEY TO NOKIA’S RE­TURN LIES IN RAISING consumer aware­ness on the back of its brand value. Nokia’s phones are noth­ing spe­cial so far, but if they can ed­u­cate cus­tomers on the need for reg­u­lar An­droid up­dates, and how do­ing so can help prod­uct longevity, it might make a dif­fer­ence. If not, Nokia is just another seller vy­ing for at­ten­tion in a mar­ket that’s al­ready over­crowded.

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