SANTOSH PADHI (PADDY)
Co-founder and chief creative officer, Taproot Dentsu
THOUGH THE BRAND HAS THE LEGACY OF BEING NOKIA, IT’S GOING TO BE A CHALLENGE BECAUSE of the Vivos and Oppos of the world that have a lot of mass appeal and are very affordable. Quality along with quantity and price is the game that they need to play. Nokia will certainly come up with something that is more substantial than just features. In this category, you need to be present every hour - brands in this category need to be ultra aggressive. Brands like Oppo are present everywhere, from ‘Kyunki Saas Bhi Kabhi Bahu Thi’ to cricket to movies to everything... It’s a great time for Nokia to come back. But they need to overshadow Vivo, Oppo and Gionee.