SAN­TOSH PADHI (PADDY)

Co-founder and chief cre­ative of­fi­cer, Tap­root Dentsu

The Brand Reporter - - POINTS OF VIEW -

THOUGH THE BRAND HAS THE LEGACY OF BE­ING NOKIA, IT’S GO­ING TO BE A CHAL­LENGE BE­CAUSE of the Vivos and Op­pos of the world that have a lot of mass ap­peal and are very af­ford­able. Qual­ity along with quan­tity and price is the game that they need to play. Nokia will cer­tainly come up with some­thing that is more sub­stan­tial than just fea­tures. In this cat­e­gory, you need to be present ev­ery hour - brands in this cat­e­gory need to be ul­tra ag­gres­sive. Brands like Oppo are present ev­ery­where, from ‘Kyunki Saas Bhi Kabhi Bahu Thi’ to cricket to movies to ev­ery­thing... It’s a great time for Nokia to come back. But they need to over­shadow Vivo, Oppo and Gionee.

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