MAR­KET­ING

The Brand Reporter - - PEOPLE -

Volk­swa­gen

Volk­swa­gen has ap­pointed St­ef­fen Knapp as di­rec­tor, pas­sen­ger cars, In­dia. In his new role, Knapp will be re­spon­si­ble for driv­ing the pas­sen­ger car busi­ness in In­dia. Knapp has held lead­er­ship roles at brands like SEAT and Ford across Europe. In his pre­vi­ous roles, he has been re­spon­si­ble for sev­eral strate­gic and man­age­rial roles.

Kel­logg

The break­fast ce­real maker has an­nounced the res­ig­na­tion of Sangeeta Pen­durkar as man­ag­ing di­rec­tor, In­dia and South Asia. She will con­tinue to lead the busi­ness for the next few months; her suc­ces­sor, who is yet to be an­nounced. Pen­durkar had joined Kel­logg six years ago. As a part of Kel­logg’s Asia-Pa­cific lead­er­ship team, she has made sig­nif­i­cant con­tri­bu­tions to the de­vel­op­ment of the re­gion.

Blue Star

In a re­cent de­vel­op­ment, air con­di­tion­ing and com­mer­cial re­frig­er­a­tion brand, Blue Star, has an­nounced the ap­point­ment of Sam Bal­sara as an ad­di­tional di­rec­tor of the com­pany with ef­fect from June 20. Bal­sara is chair­man and man­ag­ing di­rec­tor of Madi­son World, the me­dia buy­ing and com­mu­ni­ca­tion agency.

MetLife

Metlife has ap­pointed Sanjeev Ka­pur as se­nior vice pres­i­dent and chief mar­ket­ing of­fi­cer for Asia mar­ket. Ka­pur will re­port to Es­ther Lee, ex­ec­u­tive vice pres­i­dent and global chief mar­ket­ing of­fi­cer, Metlife and Chris Townsend, pres­i­dent of Asia, Metlife. He will also join the Asia Lead­er­ship Team. In his new role, Ka­pur will lead the ac­cel­er­a­tion of MetLife’s brand trans­for­ma­tion across the re­gion. His fo­cus will be on strength­en­ing the in­sur­ance ma­jor’s dig­i­tal, data and de­sign ca­pa­bil­i­ties to help de­liver personalised and en­gag­ing ex­pe­ri­ences to the ex­ist­ing cus­tomers and new prospects, with a par­tic­u­lar fo­cus on mo­bile.

Paytm Mall

As per an an­nounce­ment made by Paytm on June 11 on its of­fi­cial blog, Amit Sinha has been ap­pointed as chief op­er­at­ing of­fi­cer, Paytm Mall. In his pre­vi­ous role at the com­pany, he was se­nior vice pres­i­dent of busi­ness. Sinha, in his new role, will be re­spon­si­ble for Paytm Mall’s over­all op­er­a­tions, in­clud­ing ex­pand­ing the team to en­sure cus­tomers across In­dia are able to buy the prod­ucts of­fered.

Coca-Cola

Vi­jay Para­sur­a­man has been ap­pointed as vice-pres­i­dent, mar­ket­ing at Coca-Cola. Pre­vi­ously he was work­ing as gen­eral man­ager, Sparkling Brands, China Main­land, The Coca-Cola Com­pany. Para­sur­a­man will be re­plac­ing De­babrata Mukher­jee who will now work as vice pres­i­dent, South West Asia, after work­ing for four years as the mar­ket­ing lead. Mukher­jee will now work to­wards grow­ing the soft drink com­pany’s South West Asia busi­ness.

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