Founder and chief creative officer, Famous Innovations
AWARDS ARE SIMPLY THE INDUSTRY’S COMING TOGETHER AND APPRECIATING GOOD CREATIVE work. In a profession as subjective as ours, we need a common yardstick that tells us what’s good and what’s great. It is motivating for creative folks and helps push the industry forward. The problem arises when awards become too commercial and the money involved starts taking over everything else. An approximate valuation of all the money that goes into the Cannes Lions reveals that one metal trophy is worth nothing less than `1 crore. I think all agencies and creative people need to make the most of their victories to be able to realise this value and progress in their careers/businesses.