National creative director, DDB Mudra Group
I THINK WE’RE MIXING TWO ISSUES - AWARDS AND THE AWARD SHOWS. THE RECENT TALKS have actually been about a certain award show but somehow it has turned into a smear campaign against awards. So if the question is, ‘Can award shows be made better?’ Of course, they can be. A forum to celebrate creativity and break new grounds in thinking should strive every year to make itself more inclusive.
But if the question is, ‘Are awards important?’ I believe they are. Awards move the industry forward and raise the bar for all of us as a whole. Coming from the land of Eklavya, one doesn’t need to be told how important it is for the young to look up to the best; no matter where they maybe. Awards make everyone braver. The work inspires agencies to push themselves out of their comfort zones.