SID­HARTH BHATIA,

Founder-ed­i­tor, The Wire (thewire.in)

The Brand Reporter - - POINTS OF VIEW -

THE PHE­NOM­E­NON OF FAKE NEWS HAS BE­COME A TALK­ING POINT ONLY BE­CAUSE OF THE TECH­NOL­OGY that al­lows it to spread — through so­cial me­dia, etc. — and al­lows peo­ple to cre­ate con­tent that sounds and looks like news but ac­tu­ally isn’t. So it’s tech­nol­ogy that has changed the name of the game… it’s not like this (fake news) wasn’t a prob­lem in print or TV jour­nal­ism.

It also spreads be­cause of the con­fir­ma­tion bi­ases of peo­ple; peo­ple post news with­out both­er­ing to check the name of the web­site, if the story is one that serves to con­firm their be­liefs and ide­olo­gies. So this is an­other rea­son why it has be­come such a nui­sance.

Fake news is a men­ace. There’s no doubt about it.

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