AJ CHRISTO­PHER

Na­tional head, sales and mar­ket­ing, Ee­nadu Group

The Brand Reporter - - POINTS OF VIEW -

WEST­ERN ME­DIA IS PLAGUED WITH FAKE NEWS BE­CAUSE OF SO­CIAL ME­DIA. IN IN­DIA, IT’S PRI­MAR­ILY be­cause of What­sApp… there are peo­ple out there who want to ‘cre­ate’ news.

Within the news medium, the TV and on­line news play­ers are keen to be the fastest ‘break­ing news’ guys. Then there are the brick-and­mor­tar news­pa­per brands that have more time to ver­ify their news be­fore pub­lish­ing it.

For pub­lish­ers like us, who are get­ting onto the on­line medium, there’s some kind of re­spon­si­bil­ity al­ready fixed in the way we have been pub­lish­ing news, in terms of ver­i­fy­ing in­for­ma­tion. This is pri­mar­ily be­cause of the poli­cies that gov­ern news­pa­per jour­nal­ism.

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