Founder and CEO scroll me­dia (

The Brand Reporter - - POINTS OF VIEW -

WE SHOULD NOT HAVE THIS PROB­LEM OF FAKE NEWS TO BE­GIN WITH BUT IT IS A RE­AL­ITY TO­DAY. When it comes to fake news, I think there are two prob­lems — a ‘soft’ prob­lem and a ‘hard’ prob­lem.

The soft prob­lem can be han­dled by deal­ing with the in­ad­ver­tent er­rors and rookie mis­takes jour­nal­ists make. This can be done by check­ing the sources and facts bet­ter be­fore rush­ing to pub­lish some­thing… and by hav­ing more ex­pe­ri­enced peo­ple do the job.

The hard prob­lem is re-build­ing pub­lic/reader trust that has eroded. Also, when peo­ple say ‘fake news’, they of­ten mean ‘news I don’t agree with’. But at the same time, yes, there re­ally is fake news out there. So or­gan­i­sa­tions are stuck be­tween these two chal­lenges.

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