ANANT GOENKA

Ex­ec­u­tive di­rec­tor, The In­dian Ex­press Group

The Brand Reporter - - POINTS OF VIEW -

PUB­LISH­ERS ARE NO LONGER IN THE BUSI­NESS OF NEWS; THEY ARE IN THE BUSI­NESS OF cred­i­bil­ity. And that’s the only dif­fer­en­ti­a­tion be­tween us and the next ‘.com’ that launches to­mor­row.

I think one of the rea­sons The In­dian Ex­press has grown rapidly on the dig­i­tal plat­form in the re­cent past is be­cause In­dian read­ers are grow­ing to be dis­cern­ing con­sumers of news. They recog­nise brands that they can trust from those that they can’t.

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