Executive director, The Indian Express Group
PUBLISHERS ARE NO LONGER IN THE BUSINESS OF NEWS; THEY ARE IN THE BUSINESS OF credibility. And that’s the only differentiation between us and the next ‘.com’ that launches tomorrow.
I think one of the reasons The Indian Express has grown rapidly on the digital platform in the recent past is because Indian readers are growing to be discerning consumers of news. They recognise brands that they can trust from those that they can’t.