Arc Worldwide Unveiled
Arc Worldwide is Publicis Groupe’s brand activation and experiential shopper agency in India.
Publicis Communications has launched Arc Worldwide — Publicis Groupe’s brand activation and experiential shopper agency in India. Arc will work closely with all Publicis Communications India agencies — The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup.
Arc Worldwide specialises in creating shopper interactions with brands. Its expertise lies in crafting ideas that move people to like, share, participate, advocate and explore, thereby moving them to purchase. Arc in India will provide clients with the same core expertise through acts and activations, events, exhibitions, shopper and rural marketing and retail design across metros and smaller towns and cities.
Speaking about the launch, Saurabh Varma, chief executive officer, Publicis Communications India, and Leo Burnett South Asia, says, “Arc Worldwide is a critical piece in our ambition for Publicis Communications in India. Arc will create more momentum for our ‘Power of One’ platform. With Arc Worldwide we hope to create meaningful ACTS for our clients using data and technology.”
Leo Burnett India’s below-the-line and experiential arm, Leo Burnett Experience, will now merge into Arc Worldwide. Vandana Verma, executive vice president at Leo Burnett Experience, will head the new entity. Arc Worldwide currently employs over 2000 employees in over 37 countries. ■
Saurabh Varma (left) and Vandana Verma.