LUX

The Brand Reporter - - CAMPAIGN TRAIL -

Hin­dus­tan Unilever’s soap brand, Lux has re­leased its new print ad fea­tur­ing brand am­bas­sador Deepika Padukone. The ad con­veys to view­ers that in the post GST (Goods and Ser­vice Tax) era, Lux soaps would come at an at­trac­tive new re­duced price. A four soap pack would now cost `90 as op­posed to `104. The ad reads ‘Thanks to GST, fra­grant beau­ti­ful skin now at an ir­re­sistible of­fer.’

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