The Brand Reporter - - CAMPAIGN TRAIL -

Nivea’s new dig­i­tal film plays on the ec­cen­tric­i­ties of dig­i­tal con­tent and its con­sump­tion habits, es­pe­cially the much spo­ken about im­pulse of the viewer to skip a film within the ini­tial five sec­onds. In a hu­mor­ous man­ner, the film de­picts the di­rec­tor’s plan to cre­ate an ad within this stip­u­lated time frame, which goes hay­wire when brand am­bas­sador Anushka Sharma goes about with her usual brand talk. We see Sharma as a fan of the prod­uct. Cre­ative Agency: FCB In­ter­face Com­mu­ni­ca­tions

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