The Brand Reporter - - CAMPAIGN TRAIL -

Ba­jaj Electricals has launched a new tele­vi­sion cam­paign com­pris­ing of three short films con­vey­ing three dif­fer­ent real life sto­ries from the hin­ter­lands of In­dia. The films are about hope, de­spair and dilemma of a world with­out light. It cap­tures var­i­ous un­sung hu­man emo­tions such as those of a girl want­ing her dreams to come true or a child want­ing her fa­ther to come home through an­i­mated pup­pets. Cre­ative Agency: OnAds Com­mu­ni­ca­tions

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