Broadcast Audience Research Council (BARC), the TV viewership measurement provider in India, has roped in Rohit Sarma as the business head for its TV business and Kumar Rao as the chief of measurement science. Both of them will be based out of BARC India’s Mumbai office.
Sarma has spent over 20 years in the FMCG and Media sectors across India and South Asia with companies such as ITC, Diageo, Turner and HT Media. He has managed brands as well as run large business operations and will work closely with both Partho and Romil in his new role.
Having worked with Nielsen, GfK and Gallup Organisation, Rao brings in 17 years of global work experience in the space of research, analytics, statistics and measurement. He will be reporting to Partho Dasgupta.
R S Suriyanarayanan, who was business director at Initiative, has joined Maxus Global as buying head, ITC. While he was unavailable for comment, a senior official at the agency, close to the development, has confirmed the news to afaqs! Reporter. “He will be based in Bangalore and is expected to join soon,” said the source, who preferred not to be named. Initiative is a business unit of Interpublic Group (IPG).
Sony Pictures Networks
Kedar Teny, former director of marketing and digital, McDonald’s, has joined Sony Pictures Networks India’s (SPNI) sports cluster as senior vice president, marketing and on-air-promotions (OAP). He will report to Rajesh Kaul, president, distribution and sports business, and will be responsible for marketing the channels in the cluster, as well as for content promotion.