On a Mu­si­cal Note

EBay In­dia has launched a cam­paign ‘#NoWorldWithoutGirls’ for which it has col­lab­o­rated with YouTube band Sanam.

The Brand Reporter - - ADVERTISING -

Online mar­ket place eBay In­dia has re­cently launched a new dig­i­tal cam­paign ‘#NoWorldWithoutGirls’. For this, the e-comm brand has col­lab­o­rated with YouTube band Sanam. The band has made a video song that sends out a mes­sage on pro­hi­bi­tion of sex de­ter­mi­na­tion kits. eBay In­dia and band Sanam, launched the mu­sic video across all dig­i­tal plat­forms.

Talk­ing about the cam­paign, Shivani Suri, di­rec­tor mar­ket­ing, eBay In­dia, says, “This is an ini­tia­tive to­wards our con­tent mar­ket­ing through pop-cul­ture, through to­day’s youth icon that is band Sanam. We are try­ing to bring this key is­sue to the fore­front. It’s a big cause be­cause to­day In­dia still ranks the third low­est coun­try in the world when it comes to sex ra­tio be­tween fe­male to men. Also, In­dia has fourth high­est fe­male in­fan­ti­cide cases in the world. So given th­ese stark re­al­i­ties while we are to­day prop­a­gat­ing or talk­ing about the one thing we don’t have on our plat­form, the rea­son that we have picked it up is be­cause it is an im­por­tant cause.” ■

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