“We’re not home-grown”
Kainaz Karmakar, Chief Creative Officer, Ogilvy West
When Harshad and Kainaz were outside Ogilvy – (the two worked as an art-copy team for three years at JWT before joining Ogilvy in mid-2010) – they admired the agency’s work. “When we joined the agency, we didn’t have an agenda; we joined only to experience the place. And it’s been such a ride. See, we’re not homegrown. To come from outside, and be told that we’d be one of the people who would be leading the place, was a tremendous feeling,” Kainaz says with candour.
About being just about a month shy of reporting to a new boss, she says, “I’ve never had a problem with any boss. I’ve worked for 18 years now. Anybody I report to, I get along with famously,” adding about her first meeting with Sonal, someone she classifies as “home-grown”, in the context of Ogilvy, “I had a brief two-day session judging an awards show recently – that’s the only window I’ve ever had with Sonal, who was head of the jury. I found him fair and funny… and he backed the correct kind of work. At the time, I didn’t know he’d be coming back to Ogilvy.”
Is there a sense of liberation now that she, along with Harshad and Sukesh, will be running the show at Ogilvy Mumbai? “Even as ECDs, we functioned pretty independently, with Piyush and Rajiv stepping in only when we or a client required them to. They have never kept us on a short leash,” she answers.