“We’re not home-grown”

Kainaz Kar­makar, Chief Creative Of­fi­cer, Ogilvy West

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When Har­shad and Kainaz were out­side Ogilvy – (the two worked as an art-copy team for three years at JWT be­fore join­ing Ogilvy in mid-2010) – they ad­mired the agency’s work. “When we joined the agency, we didn’t have an agenda; we joined only to ex­pe­ri­ence the place. And it’s been such a ride. See, we’re not home­grown. To come from out­side, and be told that we’d be one of the peo­ple who would be lead­ing the place, was a tremen­dous feel­ing,” Kainaz says with can­dour.

About be­ing just about a month shy of re­port­ing to a new boss, she says, “I’ve never had a prob­lem with any boss. I’ve worked for 18 years now. Any­body I re­port to, I get along with fa­mously,” adding about her first meet­ing with Sonal, some­one she clas­si­fies as “home-grown”, in the con­text of Ogilvy, “I had a brief two-day ses­sion judg­ing an awards show re­cently – that’s the only win­dow I’ve ever had with Sonal, who was head of the jury. I found him fair and funny… and he backed the cor­rect kind of work. At the time, I didn’t know he’d be com­ing back to Ogilvy.”

Is there a sense of lib­er­a­tion now that she, along with Har­shad and Sukesh, will be run­ning the show at Ogilvy Mum­bai? “Even as ECDs, we func­tioned pretty in­de­pen­dently, with Piyush and Ra­jiv step­ping in only when we or a client re­quired them to. They have never kept us on a short leash,” she an­swers.

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