The Brand Reporter - - CAMPAIGN TRAIL -

Jaypore, an online plat­form for In­dian craft based de­signs, has launched a new ad cam­paign ti­tled, ‘#SelfieWithDidi’. The ad fea­tures ac­tor Sayani Gupta, and is be­ing ad­ver­tised across Jaypore’s so­cial me­dia plat­forms. The ad cel­e­brates the tire­less ef­forts of the un­sung hero­ines of our lives, our maid help. The cam­paign urges view­ers to click a selfie with your do­mes­tic help and send it to the brand which in-turn will send a spe­cial gift for the ‘didi’. Creative Agency: Jaypore’s in-house agency

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