A New Ac­qui­si­tion

HiveMinds is a Bengaluru based per­for­mance mar­ket­ing agency.

The Brand Reporter - - MARKETING -

In a re­cent an­nounce­ment, Madi­son Me­dia has taken a con­trol­ling stake in Ban­galuru based per­for­mance mar­ket­ing agency, HiveMinds In­no­va­tive Mar­ket So­lu­tions.

With a staff strength of 70 peo­ple and counts among its clients BigBas­ket, ABOF, Clear­Trip, CloudNine Hos­pi­tals among oth­ers. HiveMinds’ strengths have been in search, so­cial, per­for­mance mar­ket­ing and pro­gram­matic buy­ing and spe­cial­ize in eCom­merce, Ed­u­ca­tion and Travel.

HiveMinds was founded six years ago by Jyothir­mayee JT. Be­sides suc­cess­fully op­er­at­ing the dig­i­tal agency busi­ness, HiveMinds has suc­cess­fully lever­aged its ex­per­tise in data driven mar­ket­ing to de­velop a prod­uct In­tu­tel, a mar­ket in­tel­li­gence stack that com­bined with Madi­son’s pro­gram­matic plat­form Clear Trade, will en­able brands to mea­sure and im­prove cus­tomer in­ter­ac­tion touch points nec­es­sary to in­flu­ence pur­chases and thereby im­prov­ing ROAS.

Madi­son Me­dia al­ready op­er­ates suc­cess­fully in both cre­ative and me­dia spa­ces in the dig­i­tal do­main and many ad­ver­tis­ers such as Marico, Asian Paints, Go­drej Prop­er­ties, Tata Chem­i­cals and ITC among many oth­ers use its dig­i­tal ser­vices.

Jyothir­mayee JT, says, “Part­ner­ing with Madi­son is a big next step in our jour­ney. We have so far ex­celled as a dig­i­tal first agency and played a cru­cial role in the growth of lead­ing star­tups in In­dia. Join­ing hands with Madi­son, we can take our dig­i­tal ex­per­tise, tech­nol­ogy driven mar­ket­ing to larger brands and in­no­vate in omni-chan­nel strate­gies for our clients”

Vikram Sakhuja, part­ner and group CEO Madi­son Me­dia and OOH, said in a press re­lease, “This is Madi­son’s ex­cit­ing part­ner­ship to de­liver data driven out­comes. HiveMinds brings ex­cit­ing and bold in­no­va­tion in data min­ing and uses it to dy­nam­i­cally im­prove per­for­mance. As a first, we look for­ward to unit­ing con­sumer in­tent, in­ter­est and pur­chase in driv­ing me­dia in­sights.” ■

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