AMA­ZON

The Brand Reporter - - CAMPAIGN TRIAL -

This year, the on­line shop­ping web­site, has ex­tended their #De­liv­erTheLove cam­paign, which at­tempts to com­mu­ni­cate that while they can de­liver any­thing a user wants, but noth­ing is more pre­cious and mem­o­rable than meet­ing your sib­ling on Rak­sha Band­han in per­son. The film re­volves around an el­derly woman, pre­par­ing to meet her brother, who is go­ing to come to her place for Rak­sha Band­han. Cre­ative Agency: Ogilvy & Mather

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