Shin­ing New Stars

The new lineup of ‘un­scripted orig­i­nals’ in­cludes three re­al­ity shows. Read on for de­tails.

The Brand Reporter - - DIGITAL - By News Bureau feed­back@afaqs.com

Ama­zon Prime Video In­dia has an­nounced the cre­ation of mul­ti­ple Un­scripted Orig­i­nals (re­al­ity shows) to woo In­dian ne­ti­zens. The lineup in­cludes three new re­al­ity shows - Jesti­na­tion Un­known, The Remix and Comic Kaun fea­tur­ing in­dus­try stal­warts such as Vir Das, Anu Menon, Amit Trivedi, Su­nidhi Chauhan and Nu­cleya; and co­me­di­ans Tan­may Bhat, Su­mukhi Suresh and Abish Mathew.

James Far­rell, head of con­tent, Prime Video, Asia Pa­cific, says in a re­lease “Re­al­ity shows are now more pop­u­lar than ever, across a va­ri­ety of gen­res. Cus­tomers glob­ally have told us how much they en­joy re­al­ity shows, like the Ja­panese Prime Video fan fa­vorite, The Bach­e­lor Ja­pan. With the launch of mul­ti­ple new Orig­i­nal re­al­ity shows, we’re aim­ing to of­fer our In­dian cus­tomers a va­ri­ety of qual­ity new re­al­ity con­tent to en­joy.”

Vi­jay Subra­ma­niam, di­rec­tor, con­tent, Ama­zon Prime Video In­dia, adds, “We’re al­ways look­ing for new ways to en­gage with our cus­tomers. We know In­di­ans en­joy re­al­ity TV, so we are cre­at­ing new orig­i­nals with the best new con­cepts and lo­cal In­dian tal­ent. We’re ex­cited to add more va­ri­ety to our ser­vice, and con­tinue to rein­vent the way In­dian cus­tomers watch TV.”

Ama­zon re­vealed de­tails of three re­al­ity shows which in­clude a mix of com­edy, mu­sic, travel and ex­pe­ri­en­tial con­tent. ■

Vi­jay Subra­ma­niam

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