Shining New Stars
The new lineup of ‘unscripted originals’ includes three reality shows. Read on for details.
Amazon Prime Video India has announced the creation of multiple Unscripted Originals (reality shows) to woo Indian netizens. The lineup includes three new reality shows - Jestination Unknown, The Remix and Comic Kaun featuring industry stalwarts such as Vir Das, Anu Menon, Amit Trivedi, Sunidhi Chauhan and Nucleya; and comedians Tanmay Bhat, Sumukhi Suresh and Abish Mathew.
James Farrell, head of content, Prime Video, Asia Pacific, says in a release “Reality shows are now more popular than ever, across a variety of genres. Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favorite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”
Vijay Subramaniam, director, content, Amazon Prime Video India, adds, “We’re always looking for new ways to engage with our customers. We know Indians enjoy reality TV, so we are creating new originals with the best new concepts and local Indian talent. We’re excited to add more variety to our service, and continue to reinvent the way Indian customers watch TV.”
Amazon revealed details of three reality shows which include a mix of comedy, music, travel and experiential content. ■