What is Di­a­mond Play?

The Brand Reporter - - ADVERTISING -

On July 23, 2015, Google’s ad­ver­tis­ing based video-on­de­mand plat­form YouTube re­vealed its ‘Di­a­mond YouTube Play But­ton’, an award for cre­ators who sur­pass the ‘10 mil­lion sub­scribers’ (or ‘one crore sub­scribers’) mark. Other YouTube awards for cre­ators in­clude Gold (awarded af­ter get­ting over 10,00,000 sub­scribers) and Sil­ver (awarded for get­ting more than 1,00,000 sub­scribers). In In­dia, other awardees of the Di­a­mond Play But­ton in­clude au­dio la­bel T-Se­ries and broad­cast gi­ant SET In­dia.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.