DOVE

The Brand Reporter - - CAMPAIGN TRAIL -

Dove, the sham­poo brand from Unilever, has re­leased a new ad that con­veys the brand’s mes­sage:

Free your hair of pol­lu­tion wor­ries. The brand em­pha­sises on the fact that ev­ery­day ex­po­sure to pol­lu­tion deeply dam­ages your hair, while us­ing new Dove

En­vi­ron­men­tal

De­fence with nour­ish­ing Lo­tus Ex­tract detox­i­fies hair and re­pairs up to 100 per cent pol­lu­tion dam­ages.

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