MAR­KET­ING

The Brand Reporter - - PEOPLE -

NewCo

Ajit Vargh­ese, chief ex­ec­u­tive of­fice, Asia Pa­cific, Maxus, is set to head the global mar­ket de­vel­op­ment team at NewCo, which is the merged en­tity of MEC and Maxus. Vargh­ese will shift base to London. Vargh­ese stated his ca­reer as a re­search ex­ec­u­tive at IMRB In­ter­na­tional in the year of 1995. He later went on to work with Ini­tia­tive Uni­ver­sal Media as a media planner. Vargh­ese joined Maxus as man­ag­ing di­rec­tor, South Asia in Oc­to­ber 2006. Prior to which, he was work­ing with Madi­son World as COO.

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