Ads of the Fort­night

New cam­paigns across tele­vi­sion, print, out-of-home and dig­i­tal me­dia.

The Brand Reporter - - FRONT PAGE -

GATORADE

On the oc­ca­sion of Teach­ers’ Day, Gatorade In­dia re­leased a dig­i­tal film, fea­tur­ing P.V. Sindhu. On the back of her sil­ver medal win at Glas­gow’s BWF World Cham­pi­onships, she raises the ba­ton and hon­ours the un­wa­ver­ing sup­port Pul­lela Gopic­hand has given her over the years. The ath­lete comes to­gether with the brand to co-pro­duce for the first time, the im­pact­ful ‘#IHateMyTeacher’ dig­i­tal film, high­light­ing why it is al­right to hate the ones you love. Cre­ative Agency: J. Wal­ter Thomp­son

PHILIPS LED LIGHTS

Philips LED lights has launched a campaign that el­e­vates the brand con­ver­sa­tion and goes be­yond just the cat­e­gory ra­tio­nale of sav­ings and bright­ness. The campaign, fea­tur­ing brand am­bas­sador Ran­bir Kapoor, high­lights the neg­a­tive ef­fects of the use of in­cor­rect light­ing on the per­for­mance of peo­ple whether in school, home or of­fices. This is pre­cisely the point Philips un­der­lines in this new campaign.

Cre­ative Agency: Ogilvy & Mather

BIBA

BIBA launched a thought pro­vok­ing dig­i­tal campaign — ‘ChangeTheQues­tion’, a short film which takes up the is­sue of body sham­ing. With this film, BIBA fo­cuses to bring a shift in peo­ple’s per­spec­tive of do­ing away with un­nec­es­sary be­liefs and let­ting young girls en­joy their ado­les­cence. The dig­i­tal film not only man­ages to ex­tend BIBA’s per­spec­tive on so­ci­etal change, but also con­struc­tively en­gage the viewer to sit up and think. Cre­ative Agency: Brand­movers

FLIPKART

Flipkart is launch­ing the Big Bil­lion Days (BBD) from Septem­ber 20 to 24. To pro­mote the five day sale, the on­line shop­ping plat­form launched a campaign — ‘Ab mehen­gaai giregi’. Fea­tur­ing the now fa­mil­iar, en­dear­ing world of ‘Flipkart Kidults’, the campaign is cen­tred around two char­ac­ters. A frus­trated one com­plain­ing about the ev­er­grow­ing in­fla­tion, and the other who presents Flipkart’s The Big Bil­lion Days 2017 as a so­lu­tion to ris­ing prices. Cre­ative Agency: Lowe Lin­tas

COMFORT AF­TER WASH

The lat­est campaign from Comfort af­ter wash – ‘Chota Step, Badi Baat’ — drive the mes­sage that ‘small step’ in the right direction can end up mak­ing a ‘big dif­fer­ence’ in life. In the ad, a mother no­tices that her chil­dren are con­di­tioned to think that laun­dry is some­thing that only her daugh­ter will have to learn. She as­tutely changes this mind­set, by get­ting her son in­volved in the wash­ing process, thus demon­strat­ing that it is equally im­por­tant for both to learn this.

Cre­ative Agency: Ogilvy & Mather

AMA­ZON

With fes­tive sea­son just round the cor­ner, Ama­zon has used this as the key in­sight for its new campaign that an­nounces the ar­rival of the Great In­dian Fes­ti­val. The campaign ‘#KaroMilkeTay­yari’, cel­e­brates the joy of pre­par­ing to­gether for the fes­tive sea­son, ir­re­spec­tive of where the fam­ily mem­bers are, and how Ama­zon plays the role of an en­abler in mak­ing this hap­pen.

Cre­ative Agency: Ogilvy & Mather, Ban­ga­lore

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