The 1st digipub awards

The Who’s Who of In­dian web pub­lish­ers par­tic­i­pated in this first ever ini­tia­tive to re­ward ex­cel­lence in web pub­lish­ing. Nine­teen came out tops.

The Brand Reporter - - FRONT PAGE -

The win­ners of the Digipub Awards, In­dia’s first such ini­tia­tive for web pub­lish­ers, were an­nounced on Septem­ber 21st at an en­er­getic, fun-filled cer­e­mony in Gur­gaon.

The awards were part of Digipub World, a two-day con­ven­tion for web pub­lish­ers com­prised con­fer­ence, awards, ex­hi­bi­tion and mas­ter­classes. The event was or­gan­ised by afaqs! and spon­sored by Adobe (Plat­inum Part­ner), Aka­mai & Face­book (Sil­ver Part­ners), Zeo­tap & 24 Frames (Bronze Part­ners). Sup­port­ers in­cluded Times In­ter­net & Job­switch.

The Digipub Awards recog­nise and re­ward in­spir­ing ini­tia­tives by web­sites in In­dia across a spec­trum of pa­ram­e­ters: from great con­tent to brand part­ner­ship to over­all user ex­pe­ri­ence.

The awards, which saw the par­tic­i­pa­tion of nearly all ma­jor pub­lish­ing groups and web­sites, were dom­i­nated by a new­bie to the on­line space: The Quint - the site was launched in March 2015.

The news plat­form, pro­moted by Raghav Bahl and Ritu Ka­pur, bagged five golds and two sil­vers at Digipub Awards. As if that was not enough, The Quint went on to bag the pres­ti­gious Web­site of the Year (Gen­eral News & Fea­tures) in English.

The Quint won Gold in the fol­low­ing cat­e­gories: Best Ar­ti­cle Se­ries; Best De­sign; Best In­fo­graphic De­sign; Best In­ter­ac­tive Story and Best Use of Video.

In all, 19 web­sites won at Digipub Awards. The tro­phy is known as the Golden Wwwave be­cause it has been in­spired by the www pre­fix.

Digipub Awards con­sists of 10 cat­e­gories, with sep­a­rate awards for web­sites in English and those in In­dian Lan­guages. Plus there are four Web­site of the Year Awards: in Busi­ness, Gen­eral News & En­ter­tain­ment, Sports & En­ter­tain­ment and Life­style & Infotainment.

There are sep­a­rate awards by lan­guage be­cause English web­sites have been around much longer and have had a head­start over In­dian lan­guage sites.

The web­site for Aaj Tak - part of In­dia To­day group - also did ex­tremely well, win­ning the Web­site of the Year (Gen­eral News & Fea­tures, Hindi) as well as two sil­ver met­als. Among In­dian Lan­guage pub­lish­ers, the Ker­ala-based Mathrub­humi did best, re­turn­ing home with two Sil­vers: in Best De­sign and Best Ar­ti­cle Se­ries.

Among the win­ners for the Web­site of the Year award were Bloomberg

Quint and Mon­ey­con­trol jointly for Busi­ness. Gaana got the hon­our in the Sports & En­ter­tain­ment cat­e­gory while On­lymy­health - part of Ja­gran Group - was recog­nised as Web­site of the Year (Life­style & Infotainment).

Oth­ers to win Gold were: Fil­ter Copy (Best Brand Part­ner­ship), Wit­tyfeed (Best In­no­va­tion in Pub­lish­ing), The Hindu (Best Mar­ket­ing Cam­paign by a Pub­lisher), Film­fare (Best Use of So­cial Me­dia) and 101 In­dia (Best Use of Video, Hindi). Be­cause of the na­ture of the en­tries, the ju­rors had a wide va­ri­ety of back­grounds: they in­cluded agency ex­ec­u­tives, on­line pub­lish­ers, mar­keters, de­sign­ers, video ex­perts and ed­i­tors.

Sreekant Khan­dekar, Cu­ra­tor of Digipub World, says, “It is easy to for­get that web pub­lish­ing in In­dia is more than 20 years old. Many in­ter­est­ing ex­per­i­ments are be­ing tried on­line in the con­tent game. Digipub Awards are a way of cap­tur­ing the most ex­cit­ing ef­forts in a sin­gle place - and re­ward­ing them.”n

All the win­ners of the 1st Digipub Awards 2017

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