The 1st digipub awards
The Who’s Who of Indian web publishers participated in this first ever initiative to reward excellence in web publishing. Nineteen came out tops.
The winners of the Digipub Awards, India’s first such initiative for web publishers, were announced on September 21st at an energetic, fun-filled ceremony in Gurgaon.
The awards were part of Digipub World, a two-day convention for web publishers comprised conference, awards, exhibition and masterclasses. The event was organised by afaqs! and sponsored by Adobe (Platinum Partner), Akamai & Facebook (Silver Partners), Zeotap & 24 Frames (Bronze Partners). Supporters included Times Internet & Jobswitch.
The Digipub Awards recognise and reward inspiring initiatives by websites in India across a spectrum of parameters: from great content to brand partnership to overall user experience.
The awards, which saw the participation of nearly all major publishing groups and websites, were dominated by a newbie to the online space: The Quint - the site was launched in March 2015.
The news platform, promoted by Raghav Bahl and Ritu Kapur, bagged five golds and two silvers at Digipub Awards. As if that was not enough, The Quint went on to bag the prestigious Website of the Year (General News & Features) in English.
The Quint won Gold in the following categories: Best Article Series; Best Design; Best Infographic Design; Best Interactive Story and Best Use of Video.
In all, 19 websites won at Digipub Awards. The trophy is known as the Golden Wwwave because it has been inspired by the www prefix.
Digipub Awards consists of 10 categories, with separate awards for websites in English and those in Indian Languages. Plus there are four Website of the Year Awards: in Business, General News & Entertainment, Sports & Entertainment and Lifestyle & Infotainment.
There are separate awards by language because English websites have been around much longer and have had a headstart over Indian language sites.
The website for Aaj Tak - part of India Today group - also did extremely well, winning the Website of the Year (General News & Features, Hindi) as well as two silver metals. Among Indian Language publishers, the Kerala-based Mathrubhumi did best, returning home with two Silvers: in Best Design and Best Article Series.
Among the winners for the Website of the Year award were Bloomberg
Quint and Moneycontrol jointly for Business. Gaana got the honour in the Sports & Entertainment category while Onlymyhealth - part of Jagran Group - was recognised as Website of the Year (Lifestyle & Infotainment).
Others to win Gold were: Filter Copy (Best Brand Partnership), Wittyfeed (Best Innovation in Publishing), The Hindu (Best Marketing Campaign by a Publisher), Filmfare (Best Use of Social Media) and 101 India (Best Use of Video, Hindi). Because of the nature of the entries, the jurors had a wide variety of backgrounds: they included agency executives, online publishers, marketers, designers, video experts and editors.
Sreekant Khandekar, Curator of Digipub World, says, “It is easy to forget that web publishing in India is more than 20 years old. Many interesting experiments are being tried online in the content game. Digipub Awards are a way of capturing the most exciting efforts in a single place - and rewarding them.”n
All the winners of the 1st Digipub Awards 2017