The Win­ning Habit

The Brand Reporter - - ADVERTISING - Anir­ban.choudhury@afaqs.com

Founded by se­rial en­tre­pre­neur and in­vestor, Raghav Bahl and Ritu Ka­pur, (co-founder and CEO), The Quint is a mo­bile­first me­dia plat­form which cov­ers pol­i­tics, pol­icy and en­ter­tain­ment, sports, busi­ness and food, among oth­ers. Bahl started The Quint af­ter ex­it­ing Net­work 18 group which he was a founder of.

Recog­ni­tion came al­most im­me­di­ately with awards and other ac­co­lades pour­ing in. The most re­cent one came when the plat­form won eight medals in the first ever award for web pub­lish­ers, Digipub, in­sti­tuted this year by afaqs.com. As the ac­co­lades flow in, Ka­pur is buoy­ant.

She says, “The Quint is very young (in many ways) and we value ev­ery ap­pre­ci­a­tion and award that comes our way. The Digipub Awards were a real high for the team be­cause they en­dorsed all the con­tent in­no­va­tion and ex­per­i­men­ta­tion that we do here at The Quint. We won the sil­vers and golds for our In­ter­ac­tive sto­ry­telling and our IPL mi­crosite. That was such a boost for our Quint Lab team that is al­ways on the hunt for a new sto­ry­telling for­mats.” The Quint’s in­no­va­tive videos - man­nequin chal­lenge against molestation and an­i­ma­tion video about the story of an acid at­tack vic­tim – were among the medals at Digipub.

“Our deep dive,” con­tin­ues Ka­pur, “into the un­der-ad­dressed is­sues of men­tal health won a gold for Best Ar­ti­cle Se­ries, un­der­lin­ing our ap­proach to­wards orig­i­nal con­tent.”

Ka­pur is par­tic­u­larly ex­cited as “the eight Digipub awards came close on the heels of our five awards at WAN-Ifra”. She goes on to add, “I must say that the dy­namic, bright, young team at The Quint truly de­serves ev­ery glis­ten­ing tro­phy. Ap­pre­ci­a­tion is the best team en­er­gizer ever. “

With recog­ni­tion come chal­lenges and Ka­pur says, “The chal­lenges are im­mense but very ex­cit­ing. We are shift­ing our fo­cus in­creas­ingly to orig­i­nal con­tent with the stress to go out and get the sto­ries that main­stream me­dia is miss­ing. We now have to stay ahead of all dig­i­tal in­no­va­tion since so many of our awards are just for that. A con­stant chal­lenge, of course, is how to cre­ate break­through for­mats that work with the lim­ited con­nec­tiv­ity and band­width that our users have ac­cess to.”

She also plans to grow the Hindi plat­form, “Hindi Quint has a strong read­er­ship, and we are look­ing at in­creas­ing our re­gional cover­age, and set­ting up bu­reaus across all states. We also want to push the in­ter­ac­tiv­ity and par­tic­i­pa­tion of our read­ers and are soon start­ing a Ci­ti­zenQ ini­tia­tive.”

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