The Winning Habit
Founded by serial entrepreneur and investor, Raghav Bahl and Ritu Kapur, (co-founder and CEO), The Quint is a mobilefirst media platform which covers politics, policy and entertainment, sports, business and food, among others. Bahl started The Quint after exiting Network 18 group which he was a founder of.
Recognition came almost immediately with awards and other accolades pouring in. The most recent one came when the platform won eight medals in the first ever award for web publishers, Digipub, instituted this year by afaqs.com. As the accolades flow in, Kapur is buoyant.
She says, “The Quint is very young (in many ways) and we value every appreciation and award that comes our way. The Digipub Awards were a real high for the team because they endorsed all the content innovation and experimentation that we do here at The Quint. We won the silvers and golds for our Interactive storytelling and our IPL microsite. That was such a boost for our Quint Lab team that is always on the hunt for a new storytelling formats.” The Quint’s innovative videos - mannequin challenge against molestation and animation video about the story of an acid attack victim – were among the medals at Digipub.
“Our deep dive,” continues Kapur, “into the under-addressed issues of mental health won a gold for Best Article Series, underlining our approach towards original content.”
Kapur is particularly excited as “the eight Digipub awards came close on the heels of our five awards at WAN-Ifra”. She goes on to add, “I must say that the dynamic, bright, young team at The Quint truly deserves every glistening trophy. Appreciation is the best team energizer ever. “
With recognition come challenges and Kapur says, “The challenges are immense but very exciting. We are shifting our focus increasingly to original content with the stress to go out and get the stories that mainstream media is missing. We now have to stay ahead of all digital innovation since so many of our awards are just for that. A constant challenge, of course, is how to create breakthrough formats that work with the limited connectivity and bandwidth that our users have access to.”
She also plans to grow the Hindi platform, “Hindi Quint has a strong readership, and we are looking at increasing our regional coverage, and setting up bureaus across all states. We also want to push the interactivity and participation of our readers and are soon starting a CitizenQ initiative.”