Per­for­mance Ori­ented

In­tel­li­gent Con­tent is a new ser­vice of­fer­ing by the dig­i­tal agency that links pro­duc­tion and per­for­mance in In­dia.

The Brand Reporter - - NEWS - By News Bureau

Dig­i­tal agency, iProspect­from the sta­ble of Dentsu Aegis Net­work - has re­cently launched In­tel­li­gent Con­tent, a new ser­vice of­fer­ing that links pro­duc­tion and per­for­mance in In­dia. The agency has bagged Ae­gon Life In­sur­ance as its first client and will be of­fer­ing this new ser­vice to the in­sur­ance brand.

A holis­tic mes­sag­ing strat­egy span­ning across all dig­i­tal chan­nels to en­sure rel­e­vance, vis­i­bil­ity and per­for­mance, In­tel­li­gent Con­tent is al­ready avail­able across iProspect’s other key mar­kets glob­ally. For the record, In­tel­li­gent Con­tent is an end-toend so­lu­tion that uses in­tel­li­gent data and in­sights to de­sign strate­gies around con­tent cre­ation, am­pli­fi­ca­tion and mea­sure­ment.

Mean­while, as part of the launch, iProspect In­dia has part­nered with Ae­gon Life In­sur­ance to pi­lot this so­lu­tion.

Com­ment­ing on the launch, Rubeena Singh, CEO, iProspect In­dia, says, “In the per­for­mance space, con­tent has been an un­tapped area. Brands are in­creas­ingly more aware of the piv­otal role con­tent plays in brand com­mu­ni­ca­tion and en­gag­ing with tar­get au­di­ences. With In­tel­li­gent Con­tent, we will not only drive busi­ness out­comes for clients but also ex­pand our holis­tic per­for­mance of­fer­ing. Shipra Tan­don, iProspect Mum­bai, who comes with an im­pres­sive work pro­file, will lead this ser­vice of­fer­ing for us.”

Speak­ing about its fo­cus on dig­i­tal and con­tent, Mar­tijn De Jong, chief mar­ket­ing of­fi­cer, chief dig­i­tal of­fi­cer and vice pres­i­dent dig­i­tal - Asia, Ae­gon Life In­sur­ance, says, “We at Ae­gon Life In­sur­ance fo­cus ex­ten­sively on dig­i­tal within our over­all me­dia spends and are open to ex­plor­ing and ex­per­i­ment­ing on dig­i­tal plat­forms. Dig­i­tal is at an in­flec­tion point in In­dia to­day and con­tent forms the crux of it, prov­ing to be a game changer... We are ea­ger to take our dig­i­tal cam­paigns to the next level along with iProspect In­dia.” ■

Singh: game changer

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