The Brand Reporter - - CAMPAIGN TRAIL -

BIBA Girls, an In­dian wear range for young girls, has launched their first TVC – ‘That’s my girl’, a short film nar­rat­ing the spe­cial bond be­tween a mother and her grow­ing daugh­ter. The film cap­tures a lit­tle girl at­tempt­ing to dress up on her own in a lehenga, and aims to high­light the brand’s new phi­los­o­phy across the tele­vi­sion medium and will be pro­moted ex­ten­sively through a 360-de­gree plan that in­cludes print, out­door and dig­i­tal me­dia.

Cre­ative Agency: Lowe Lin­tas, Ban­ga­lore

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