The Brand Reporter - - CAMPAIGN TRAIL -

Axis Bank has launched a new ‘Home Loan’ cam­paign with a unique prod­uct dif­fer­en­tia­tor — ‘Home Loans with 12 EMIs Off’. The cam­paign, di­rected by Gauri Shinde, show­cases vet­eran ac­tor Re­vathi and Bol­ly­wood ac­tor Vikrant Massey in con­ver­sa­tion with each other while shop­ping for his wed­ding. Re­vathi as the mother brings up the im­por­tant as­pect of hav­ing one’s own liv­ing space post get­ting mar­ried.

Cre­ative Agency: Lowe Lin­tas, Mum­bai

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.