TATA MO­TORS

The Brand Reporter - - CAMPAIGN TRAIL -

In­dian auto maker, Tata Mo­tors re­leased an ad an­nounc­ing the launch of its much awaited com­pact SUV – Tata Nexon. The ve­hi­cle is be­ing po­si­tioned as a pre­mium sports util­ity ve­hi­cle. The ad was pub­lished in lead­ing dailies, and high­lighted var­i­ous fea­tures of Nexon such as LEVEL NXE In­te­ri­ors, pow­er­train, per­for­mance, infotainment sys­tem and safety. It also men­tioned the price points at which the SUV is avail­able i.e. `5.85 lakh for the petrol vari­ant and `6.85 lakh for diesel vari­ant.

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