Indian auto maker, Tata Motors released an ad announcing the launch of its much awaited compact SUV – Tata Nexon. The vehicle is being positioned as a premium sports utility vehicle. The ad was published in leading dailies, and highlighted various features of Nexon such as LEVEL NXE Interiors, powertrain, performance, infotainment system and safety. It also mentioned the price points at which the SUV is available i.e. `5.85 lakh for the petrol variant and `6.85 lakh for diesel variant.