MAR­KET­ING

The Brand Reporter - - PEOPLE -

Oriflame

Cos­metic brand Oriflame In­dia has ap­pointed Naveen Anand as se­nior di­rec­tor re­gional mar­ket­ing for South Asia. In his new role, Anand will spear­head the op­er­a­tions in In­dia, Sri Lanka and Pak­istan and will be re­spon­si­ble for ac­cel­er­at­ing growth and en­hanc­ing the brand eq­uity for the Oriflame busi­ness.

Lit­tle Black Book

Lit­tle Black Book (LBB), the de-facto desti­na­tion for all lo­cal rec­om­men­da­tions and dis­cov­er­ies, has an­nounced the ap­point­ment of An­shul Khan­del­wal and Manik Mal­ho­tra as the head of mar­ket­ing and growth and the chief rev­enue of­fi­cer re­spec­tively.

Khan­del­wal’s role will be to lead the strate­gic growth at LBB across crit­i­cal busi­ness ar­eas in­clud­ing cus­tomer en­gage­ment and re­ten­tion through prod­ucts, driv­ing growth through new touch points, and over­see­ing trans­for­ma­tional cus­tomer ex­pe­ri­ences.

On the other hand, Mal­ho­tra will be re­spon­si­ble for driv­ing key rev­enue strate­gies across all seg­ments of LBB. His role will in­clude de­vel­op­ing LBB’s go-to-mar­ket strat­egy, driv­ing its rev­enue growth, man­ag­ing client re­la­tion­ships, launch­ing trans­ac­tion-based rev­enue streams, and de­vel­op­ing its tal­ent for the next phase of ex­pan­sion. He was last ap­pointed as VP sales and mar­ket­ing with NDTV Life­style.

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