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The Brand Reporter - - CAMPAIGN TRAIL -

DU­RA­CELL

Du­ra­cell, the man­u­fac­turer of high­per­for­mance al­ka­line bat­ter­ies world­wide, will launch the ‘Du­rathon’ – Mum­bai’s first fam­ily run, on Sun­day, Novem­ber 12, 2017. There­fore, to pro­mote and make the event an­nounce­ment, the brand re­leased an ad­ver­tise­ment men­tion­ing the de­tails. The ad fea­tured the fa­mous run­ning Du­ra­cell Bunny kid. The copy reads: "A fam­ily that runs to­gether has fun to­gether."

FOR­TIS

With an aim to cre­ate aware­ness about stom­ach dis­or­der, For­tis Ban­ga­lore re­leased an ad high­light­ing the fact that con­sti­pa­tion, diar­rhoea, gas, in­testi­nal cramps, ab­dom­i­nal pain or in­ter­nal bleed­ing should not be over­looked as these can lead to se­ri­ous chronic ail­ments. The ad also tells the read­ers to con­tact For­tis Ban­ga­lore to get a checkup done.

L’ORÉAL

Beauty-care brand L’Oréal Paris re­leased an ad to pro­mote its newly launched hair­care range — Ex­tra­or­di­nary Clay. The ad, fea­tur­ing global am­bas­sador of L’Oréal Paris — Deepika Padukone, show­cases shampoo, con­di­tioner, and scalp re­fresher, which al­low a per­son to have non-sticky and non-oily hair up to 72 hours.

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